Pedro Santoro Zambon

Projects

Featured research

2024–2026MSCA Postdoctoral Fellowship

GameDevUp

How can game creators form teams and work better together?

GameDevUp investigates team formation in game development. The research seeks to develop methods that connect people with complementary skills and working dynamics, supporting collaboration in game jams and incubation programmes.

01

Team formation

Understanding how developers choose collaborators and organise their creative work.

02

Collaboration and technology

Investigating how computational methods can help connect people and teams.

03

Industry application

Translating research into tools and methods for creators, incubators and associations.

Funding: Marie Skłodowska-Curie Actions · Horizon Europe. Project 101108738 · 2024–2026.
Supervision: Ioanna Lykourentzou · Antonios Liapis

Project on CORDIS

Featured program · 2025–present

Brazil Games
Accelerator

Pedagogical and programme methodology coordinator

A national acceleration programme preparing Brazilian game studios for international markets. The nine-month journey combines business planning, product validation, and preparation for investment and international publishing through mentoring, specialist consultancy and playtesting.

Funding: Apex-Brasil · Abragames

Featured consultancy

Game é Cultura

Development and international cooperation opportunities for the games sector under Brazil’s Legal Framework for Games

Consulting services to identify opportunities for Brazil under the Legal Framework for Games, operationalizing international partnerships to strengthen policies for the internationalization and exchange of Brazilian games.

Funding: International Technical Cooperation Project OEI/BRA/22/002: Strengthening policy instruments for the cultural sector with the Brazilian Ministry of Culture.

Other programs

2026–present

Brazil Games Lab

Technical supervisor

A national hub of playtest laboratories offering free testing to Brazilian studios and paid training for young testers. Sessions produce structured player-experience reports to help studios improve their games. Its first initiative is Brazil Games Lab + Spcine Game, in São Paulo.

2021–2024

Spgame_Start / Spcine Game

Coordination and specialist consultancy

Games sector development initiatives in São Paulo, combining public policy, support for creators and incubation. Spgame_Start was Brazil’s first incubator dedicated exclusively to digital games, supporting studios and their projects.

2021–2022

Game Jam Plus

Strategy Director

An international nonprofit movement creating opportunities for game developers who want to professionalise their work and achieve economic sustainability through their projects.

Other research

2022–2023

Cluster GameRS

Universidade Feevale · Postdoctoral research

The Rio Grande do Sul Digital Games Cluster. Launched at Universidade Feevale in October 2022 with ADJogosRS involvement, the project seeks to strengthen the value chain, develop intellectual capital, and foster innovation and competitiveness in the state’s games industry, aligned with its 2030 strategic planning.

Funding: Technological and Industrial Development fellowship (PDTI), under Edital FAPERGS 02/2022 — Inova Clusters Tecnológicos

Supervision: Cristiano Max Pereira Pinheiro

2016–2020

Creative hubs in the development of the digital games industry

UNESP · PhD research

A thesis investigating how creative hubs contribute to games industry development. Combining a mapping of 69 hubs worldwide, documentary research, interviews and fieldwork, the study examines Dutch Game Garden in depth. It develops theoretical propositions on proximity, collaboration and the intermediary role of hubs, showing how their contribution depends on the maturity of local creative clusters.

Supervisor: Juliano Maurício de Carvalho

Other consultancy

2023–2024

WIPO

Dominican Republic · Sector diagnostic and training

Diagnostic review of the Dominican Republic’s digital games sector and implementation of an intellectual property and game development entrepreneurship course, in partnership with the country’s Ministry of Industry and Commerce (MICM).

2024

Sebrae-SP

Games Sector Development Action Plan 2024–2030

A development plan for São Paulo’s games industry, combining an ecosystem diagnostic and proposed actions to guide institutions and sector stakeholders over the 2024–2030 period.

2023

Fortaleza City Government · Instituto Juventude Inovação

Fortaleza Digital Games Sector Plan

A diagnostic and strategic plan to strengthen Fortaleza’s digital games ecosystem, identify challenges and opportunities, and guide sector development initiatives.

2021

PROCOLOMBIA

Business opportunities in Brazil’s games market

An evaluation of Brazil’s games market to identify business opportunities for Colombian companies and define a strategy to pursue them. Commissioned within contract No. 4929/OC-CO, the Support Programme for the Diversification and Internationalization of the Colombian Economy.

The output of this consultancy has not been made public.

2018

Homo Ludens · Brazilian Ministry of Culture

Overview of Public Policies for Digital Games in Brazil

Part of the 2nd Census of the Brazilian Digital Games Industry, produced by a multidisciplinary team coordinated by Homo Ludens to update sector data and inform policy design. The public policy study combines interviews with public managers and ecosystem stakeholders with analysis of secondary data.

Co-author: Luiz Ojima Sakuda

Funding: Brazilian Ministry of Culture call LIC 4/2018-PJ/914BRZ4013, in cooperation with UNESCO.